Marketing through Collaborative Content
A 90 minute master class on collaborating with your future clients.
How do you know if a sales person is lying? Their mouth is moving.
I hate this joke because it is rooted in a fundamentally old way of thinking about sales—that we have to manipulate people into buying something. If you’ve ever yearned for a more authentic way to build your pipe line of business, this master class is for you.
In this session, Ben Callahan (Founder of The Question, Redwoods, and Sparkbox) will share his model for collaborative thought leadership and teach you how to build real relationships with the people you’d like to be clients.
We’ll start by diving into the key concepts:
- your body of learning
- your offerings
- your inputs
- and, “the magic”—how to make the model self-sustaining
Next we’ll look at an example of this model in practice and get you thinking about how it might look in your context. Then, you’ll have some co-working time to make the model yours. Finally, we’ll review your work and offer gentle critique so you feel ready to move forward with confidence.
Topics we’ll cover:
- being brilliant vs aggregating brilliance
- collaboration vs competition
- research vs expertise
- offers vs inputs
- fighting imposter syndrome
- tools to implement the model
- how to build your funnel
- starting authentic sales conversations
You’ll walk away with:
- an understanding of how to make your content more collaborative
- the confidence to connect with your future clients
- an example schedule
- a plan you can execute immediately
This event is part of a series of master classes offered to the Simplest Marketing Plan community, founded and run by Ilise Benun.
Join Redwoods, a design system community.
Sign up for The Question, a weekly design system deep dive.
Explore more of my writing and speaking.
Or, inquire about design system coaching